Sustainability Thinking Errors: GII Workforce Development Conference
Error #1: "It's about the money." It is NOT about the money. And Texas is a grand example of how NOT to spend money well.
Error #2: "It's about delivering service." This is a partial error. Service to whom? Who is your real customer in developing sustainability?
Error #3: "Non-profit types are not good sales people." In truth, you are the BEST salespeople for YOUR product: better, more productive lives and more tax-paying citizens.
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